Our Team

George White


George White is the founder of RSN, overseeing the development of the company, its business and marketing model and employee team. He has coached and been part of the management teams at all levels of basketball in both the NCAA and NBA. Most recently the Head Coach at Virginia State University, George has also served in executive roles within diverse organizations and start-ups, including strategic planning and innovative business model development.

At Stanford University, he served on the coaching and management staff of the Men’s Basketball Program. On the court, the Cardinal reached the NCAA Tournament in each of George’s seasons, advancing to the Sweet Sixteen in his final season with the Cardinal. He also created marketing strategies and initiatives for the program including one which significantly increased postseason ticket sales as well as developing and cultivating booster groups, student fan clubs and special events resulting in excess of $1 million in donations and substantial goodwill.

While the Chief Financial Officer at 1stWEST Financial, which provides due diligence services to the corporate finance industry, George engaged in the strategic planning and management of the company resulting in 30%+ annual sales increases, and tripling the size of the company.

As the Founder and CEO of AllCoach, Inc., an internet start-up which developed interactive content, information, products and resources for coaches, parents and athletes, he conceived and implemented a visionary business model and website from conception to completion resulting in a site that became a model in its space. In addition, while at AllCoach, he and conceived and managed the development of the first-ever online coaching education course.

His other coaching experience includes serving as the Head Men’s Basketball Coach at Ursinus College and assistant coaching positions with Rider University, Metropolitan State College, St. Joseph’s University and the NBA Development League Champion Colorado 14ers.

George also served in the NBA as a Director with the Denver Nuggets where he restructured the community and public relations areas and developed proprietary fundraising relationships and a model utilized by the NBA and other major pro sports franchises resulting in tens of millions in fundraising dollars and substantial community impact. In addition, he developed partnerships with the Governor of Colorado, the Mayor of Denver, and the Denver Public School System to facilitate implementation of these community-based initiatives.

George is a graduate of Harvard University, where he was a four year letter-winner and Captain of the basketball team.